There are many good reasons to consistently wash your car. One of the important reasons is a good car wash helps the resale value. That doesn't mean you should wash your car just before you post it up for sale. That means you need to regularly take care of the exterior with car washes.
The potential effects of driving, the weather and other elements can hurt the paint job. It may fade if you don't treat the car well. Rust and other damage could occur. You may have endured a tough winter. If your car is parked outside, the vehicle faced rough weather at some point. This means you need to get the car washed to remove those elements. Paint can fade and ruin your investment. Even rain can be damaging. That's why a great car wash is so crucial to the exterior. It allows the car to maintain mint value long term.